Published

Ferry Lukita

Building a market from scratch

Position: Branch Manager, Kosan Crisplant Indonesia
Employed since: 2007
Education: University degree in economic management

The beginning

Officially, I've been employed by Kosan Crisplant since 2007, but I've actually worked in KC's interest for the company's agent in Indonesia since 1988. So before even coming to KC, I had a good sense of the company and I already knew the LPG industry. At the time I was recruited, the LPG business in Indonesia was growing rapidly and when the time was just right, the business unit manager of our area, Bjarne Skjelmose recommended that KC start up its own permanent, local representation. I was chosen to single-handedly establish a new Indonesian office and was appointed branch manager of the hub.

Naturally, being the only employee in our Indonesian hub, I was very busy and my phone was ringing off the hook since all the daily routines were carried out by me. Of course, I had great support from our headquarters in Denmark, but I was the one cultivating the market, approaching prospective customers, handling sales and documentation and finally also helping install the equipment for smaller customers. So I had a finger in every pie, but that was also the thrilling part. I got to build the office from scratch.

My current job

I'm still the branch manager today but now I focus my efforts primarily on managing my employees, which, by now, amount to six people. They have taken over a lot of my tasks that eventually became too many for one person to handle and from then on, the business just grew. Sales in Indonesia have now passed the 15 million euro mark and it makes me proud to see how far we've come. I do still install equipment if necessary, but that was a bigger part of my job in the past. Now, I handle sales and commercial, technical and delivery matters.

Here in Indonesia, we've established a reputation as a trustworthy supplier which makes doing business much easier and more comfortable. This credibility towards us is quite rare in our business and I'm honoured that we have been able to gain the customers' favour.

The best thing about working for Kosan Crisplant

I like the fact that KC has offices all around the globe and that we all co-operate according to the same goals even though we are thousands of miles apart. The best thing about my job in particular is that I'm responsible for the business here in Indonesia. Every day, I get to influence how the business is run and I like to have a say in important decisions.